The latest Google Generative AI search gives you easier and more visual ways to find and digest information
AI plays a crucial role in understanding user intent, refining search rankings, and improving the overall search experience for billions of users worldwide. The biggest update, however, is a new feature called Search Generative Experience While Browsing that you can use in the Google app on Android and iOS, and soon on Chrome desktop. When you open certain articles with these apps, you can tap to view a list of important points generated by SGE, making long-form articles easier to read. The points are accompanied by source links that take you to the relevant sections in the article. Additionally, there is an “Explore on page” option that shows you questions that the article answers, which you can select to jump to the relevant section in the article. Google’s reimagined search still involves typing a query, and it still responds with links to websites, snippets of content, and ads.
Google results pages could already be a little messy, particularly if Google senses you’re doing some shopping. Online shoppers are presented with a horizontally-arrayed selection of sponsored product images, perhaps followed by a Maps result with several “Places,” aka. It could take some time to get on the waitlist because openings are few and far between.
Introducing: Google Search Generative Experience
Standard SERPs only show where to buy a camcorder that fits your search query, followed by shopping results with reviews. In this example, you can see that the sources chosen by SGE do not always match the top organic search results. Here’s a look inside the SGE on desktop and mobile and how SGE results compare to typical Google SERP features.
As mentioned earlier, Google is inviting testers to check out the new generative AI search. Take note that not everyone is eligible to gain access to the Search Labs, as Google is allowing those who have signed up to be a part of the program. If you wish to be a part of the experience, you have to join through the Google Labs program.
How to Try out Generative AI Features in Google Search
Supposedly, these three websites are featured because those results match the AI-generated answer most closely. Users can also find more sources by clicking the button to the upper right to see more citations. After months of rumors, Google announced their new generative AI search experience under the codename Project Magi.
If you want a new pack of social media logos for your website, you must be more specific about SGE. Its response is the definition of social media logos from articles around the web. On mobile, SGE generates advice and a lot of suggestions on what camcorders to purchase before showing organic search results.
A Smoother User Experience
Founder of the DevEducation project
A prolific businessman and investor, and the founder of several large companies in Israel, the USA and the UAE, Yakov’s corporation comprises over 2,000 employees all over the world. He graduated from the University of Oxford in the UK and Technion in Israel, before moving on to study complex systems science at NECSI in the USA. Yakov has a Masters in Software Development.
It allows more direct access to information, helping consumers make better decisions. Generative AI is already changing how people gather information online. When ChatGPT launched late last year, people were awestruck by its ability to respond to pretty much any question with a unique answer. It could generate poems, articles and resumes using its massive trove of text data, in seconds. It uses machine learning to simulate human conversations and has been described as autocomplete on steroids. It also moves Google away from the information gathering business and into the information editing business.
- The online search space is changing rapidly with the introduction of conversational and generative AI models like ChatGPT and Bing AI Chat.
- This section is powered by Google’s Shopping Graph for the ultimate shopping results.
- You can picture SGE as a Google Search and Google Bard combo—you get answers generated by Google’s large language models right on Google’s search result pages.
- Google, however, will not directly cite or attribute a particular page.
- At I/O, Google is announcing a dizzying number of new projects and services that use the kind of generative AI found in ChatGPT.
Now, as part of its new AI-powered Search Generative Experience (SGE), Google will display contextually relevant video results from YouTube at the top of the Search results page. If you’re not posting how-to videos as part of your digital marketing strategy, this could prompt you to update your approach. The top three restaurants the generative AI chose slightly differed from those shown in the local pack on the desktop browser. You can toggle the viewing option at the top right of the AI result to see which sources are used to craft the summary.
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Conversational mode is especially useful for follow-up questions, as well as more complex or evolving information journeys, Google explained. You can also follow up with your query by adding more details or additional prompts to the Ask a follow up box. The color of the generative AI answer box will change to “reflect specific journey types and the query intent itself,” Google said. When you click the expand button to toggle to show a deeper response, you are given additional responses from the generative AI.
One of the first questions I asked SGE almost two weeks ago was what is Google Bard. I asked it again, and the answer was credited to articles from four sources. At the moment, SGE isn’t open to the Yakov Livshits public and requires you to sign up to Google’s Search Labs. Search Labs is currently available only to a limited number people in the US and in English only, though you can join the waitlist.
Citations and links
Search quality raters will provide feedback both in this pre-release phase and ongoing to help improve the overall results and experience of this new approach to search. So the first example, images in results, is seemingly not much different to what Google Images already displays within SERPs. But specific how-to content could get a lot more reach, with dedicated videos appearing within these AI-generated answers, and directly accessible in-stream. The Google app offers AI-powered advice, followed by a featured snippet, people also ask, organic search results, and videos. In the Google app with SGE, you can see a variation of the generative AI response, followed by the knowledge panel, people also ask, and organic search results. The shift from predominantly relying on publisher websites to including brand websites in the search results brings users a broader spectrum of information.
This is rolling out first in the U.S., and will arrive in India and Japan in the weeks that follow. In Japan, users will be able to use generative AI in their local language, while in India it will support both English and Hindi with a language toggle so users can move back and forth between the two. It’s also adding voice input — something that’s popular in India — so users can speak queries instead of typing them and then listen to the responses. Its chatbot, Bard, recently launched in the EU and extended support to 40 languages.
You’ll also find helpful jumping-off points to web content and a range of perspectives that you can dig into. Sign up today to test our latest update to Search, which uses generative AI to give you more information and context to your searches.